The 2015 Volkswagen GTI is the fastest iteration of the hot-hatch yet. To promote this we created a series of 15 second videos featuring exercises designed to get fans ready for the kind of driving they could expect in the new GTI.
The videos lived on a custom section of vw.ca. After watching all three videos, fans were congratulated for completing the program.
To drive fans to the videos, we created a series of exercises designed to get drivers ready for the new GTI. These were posted on Facebook where we encouraged Volkswagen fans to try them out and submit their own.
We also created a series of Wild-postings featuring the poses that were posted across Canada.
